Hello, I'm
Mytra Berry
Global Digital Marketing Leader
About
I’m your partner in crafting winning marketing strategies. For me, it's not just a profession—it's a passion that drives me to explore, innovate, and create. With each passing year in this field, I've not only honed my skills but also deepened my understanding of what truly makes a marketing campaign successful.
I believe that in today’s fast-paced and competitive market, it’s not enough to just follow trends; one must anticipate and shape them. This belief has been the cornerstone of my approach, enabling me to craft marketing strategies that are not only innovative but also deeply resonant with target audiences.
Together, let's create campaigns that drive tangible results, fostering a journey of growth and achievement for your brand.
Core Compentencies
Digital Marketing Strategy
Crafting tailored marketing plans that align with business objectives, leveraging tools like SEO, social media, and email marketing to boost online presence and customer engagement.
Brand Development and Positioning
Developing a unique brand identity and positioning strategy to differentiate the business in the market, ensuring consistent messaging across all platforms to build brand recognition and loyalty.
Content Creation
Producing high-quality, engaging content tailored to the target audience, utilizing various formats such as blogs, videos, and social post to improve SEO, drive traffic, and enhance customer interaction.
Portfolio
Whether you're a budding enterprise or an established brand looking for a fresh perspective, my portfolio will give you a glimpse into the possibilities that await when we collaborate.
So, take a look around, and let's embark on a journey to elevate your brand to its deserved spotlight in the market.
Key Skills
Employee Advocacy
01.
Voicestorm
This contest demonstrates a creative approach to engaging sales teams and leveraging employee’s social media for brand promotion.
The program includes comprehensive training for participants on LinkedIn and Dynamic Signal (Voicestorm), regular updates through newsletters, and analysis of contest performance. Metrics tracked include impressions, shares, clicks, and earned media value.
Engagement
01.
Life of a Lineman
The "Life of a Lineman" campaign aims to honor and recognize linemen for their critical services in challenging environments and increase customer engagement. This integrated marketing toolkit, provides a comprehensive strategy to engage this key audience through various media and promotional activities.
Fuze Development
02.
Creative Assets and Activation
The campaign includes creative assets like photography, videos, and digital content. These assets are distributed across multiple channels, including social media, email, and channel partner sites.
03.
Automation and Lead Acquisition
The toolkit details strategies for lead acquisition and nurturing using digital platforms. This includes leveraging Facebook/youtube for social engagement, using landing pages for detailed information, and email marketing.
Event
04.
Exhibitions and Events
Participation in national and local events, exhibitions, and hands-on training seminars for utility installers is a significant part of the campaign and includes booth design.
05.
Sales Enablement and Channel Strategy
The campaign also provides tools and resources for sales teams, including sales training flyers, email signature banners, and plug and play co-branded assets.
E-Learning
01.
3M Energy Academy
Created modules for an LMS platform that introduced training content focused on the latest advancements in adhesive tape technologies for the energy sector. These modules offer in-depth insights and practical applications, ranging from installation techniques to performance analysis, designed to enhance the skills and knowledge of merchandising professionals in the industry.
02.
Content Calendar
The project also involved managing a comprehensive content calendar, encompassing blogs, press releases, LinkedIn Live events, webinars, town halls, and social media posts, boosting Skilltype's digital presence and operational efficiency.
New Product Launch
01.
Locating and Marketing
This comprehensive campaign showcases 3M's approach to promoting its new Locating & Marking products, emphasizing the company's commitment to providing solutions that enhance safety and reliability in utility services.
Toolkit offers a wide range of digital and print assets, including product and application photography, catalogs, webinars, instructional guides, and data sheets.
Testimonials
“Mytra is gifted, asks great questions, gets to the core of an issue and brings to life any concept or idea. Her work will improve our ability to build on the 3M brand and driving better engagement.”
Terry Collier
VP of R&D
3M
“Mytra skillfully managed our social media platforms and website development. She improved our SEO and boosted customer engagement. Her creative approach and proven success in these areas make her a prime candidate for senior marketing roles.”
Ton Zanders
CEO
Skilltype
“Leads and gets business done. Mytra is a dedicated and creative worker that has the ability to work seamlessly with multiple stakeholders and can translate those inputs into cohesive marketing strategies.“
Rock Shum
Senior Manager
Charles Schwab
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